Startup PR

GreenCheese making NEWS

GreenCheese wins PR mandate for, one of the leading e-distribution channels for bulk buying of mobile phones, tablets, and other accessories, has appointed GreenCheese as its public relations agency of record in India. The PR consultancy will handle communications for B2Badda. The account was won post a multi-agency pitch. – See more at:

Startups, Dare NOT do PR!

Internet is full of gyan on how to do PR, especially PR for startups. But then seldom have I come across articles talking of non-PR occasions.

My recent article on Medium talks of the occasions and situations when it’s better for startups to remain silent instead of trying hands at PR campaign.

Read the complete article here… NO PR Please


DIY: Kickstart Public Relations for your Startup

From learning how to manage accounts to coding to SEOs, you’ve learnt a lot many things only to make your StartUp LIVE. If you can pick so many streams for the sake of your idea, why not PR? If someone says you need special skill sets for the same and got to have the relevant experience to do it. Feel free to give them a nice bashing with as many adjectives included as you want.

Like you’ve learnt so many things that fall nowhere close to your subjects of education, take a few tips and go ahead, start doing PR for your StartUp on your own.

How to do PR for StartUp? Experience Relevant?

Public Relations is an art and science with lots of history behind. So is the business of business. But is the business of this age anywhere closer to what it used to be for earlier generations. Not at all. Likewise for the PR for StartUps – the business of our age.

There are some basic Dos and Don’ts for the public relations of StartUps. Let’s give you an idea of things to remember while dealing with the PR for StartUps. These are our learnings…

FIVE reasons why Startups should hire PR consultants?

Ideally, startups are supposed to avoid as many expenses as possible. All the frills and luxuries are a strict NO NO for startup. Then should a startup at all consider hiring the services of a PR consultant at all? That’s the point…

Marketing is a major and for the StartUps that have less to do with manufacturing and logistics, as is the case mostly, it is the biggest money eater.